The #1 Women's Fashion Franchise in America
Since 2007, Apricot Lane has empowered more than 100 franchise owners to turn their passion for fashion into profitable, community-loved boutiques across the country. With prime locations in malls, lifestyle centers, and local markets, our proven model is designed for growth.
Backed by comprehensive training, a proprietary buying system that keeps your inventory on-trend, and ongoing support from pre-opening through long-term operations, you’ll have the tools and the team to build with confidence!
Hear From Our Fabulous Franchisees
Not All Boutique Franchises Are Created Equal
Running a fashion boutique takes more than great taste — it takes the right systems, the right vendors, and the right support behind you. Apricot Lane owners get access to exclusive vendor relationships, fast buying cycles at the nation's top fashion trade shows, and a proprietary merchandising system that keeps your inventory fresh and on-trend.
You choose the styles that fit your market, we give you the tools and framework to make it profitable!
The Opportunity
Why Apricot Lane?
Comprehensive Training, No Retail Experience Required
Structured training across multiple phases, from at-home onboarding to hands-on in-boutique experience and live buying at major fashion markets. You'll be ready before you open the doors.
A Buying System That Sets You Apart
Our franchisees and corporate buyers attend the largest fashion trade shows in America together. You'll meet key vendors, learn to spot trends early, buy smart, and keep your inventory moving so your customers always find something new.
The Freedom to Curate Your Boutique
Unlike traditional retail franchises, you’re not locked into a fixed assortment. You partner with our fashion merchants to help build an assortment that reflects your customers and your vision—all within a proven system.
Built for Long-Term Success
A 10-year franchise agreement with renewal options, protected territories, and a leadership team with decades of retail experience. This isn't a trend, it's a business built to last!
What You Get
Our Brand. Your Boutique. Your Future.
Typical Total
Investment = $250K*
Includes
franchise fee
in checking once open
Investment balance covers construction, fixtures, equipment, inventory, office/operating supplies, grand marketing, and more.
Our Minimum Requirements
Net Worth
Assets minus Liabilities
Liquid Assets
Depends on financing
Credit Score
*The total investment can be more or less, depending on the size and condition of the space.
*See the current Franchise Disclosure Document (FDD), Item 7, for a complete detailed breakdown of the potential investment.
A Distinct Opportunity
Is Apricot Lane Right for You?
The Ideal Candidate
If this sounds like you, Apricot Lane may be a good franchise fit. You don’t need retail experience; you need consistency, curiosity, and the willingness to learn a system that’s been used for nearly two decades.